It means pride, vanity, boasting, presumption. Conceit. Boasting about one's own worth.
materialistic ego. Seeks to be worshiped, idolized, by their to adepts, generally people of quality inferior, humble, servant; that seeks to prosper next to his idol.
It is the excess of pride for what I think, say and do, need the approval and acceptance of others, which will feed his ego to everything that makes are by own merits.