Potentiate, in my opinion and according to experience and literature review, is associated with the term development, that is, to increase the capacities and skills of the person or to take advantage of what a place has.
strengthen the capacities that an individual has, a place, a territory generating fair and sovereign competition.
increase or develop the abilities of someone.
Increase or multiply the quality of an activity specifies.
Empower: Increase the force or the power of a thing
Raise to a power.