The term " 34 payola; It is widely used in the field of radio and music; It is a word that is derived from the English expression " pay for play " ( pay for ) sound, is an economic requirement making director or a radio programmer to a singer or musician to include their songs in the musical programming of the station. The practice of paying payolas originates in the need of a singer or musician that their songs sound on the radio, for this way to get obtain knowledge and important contracts.