New strategy of marketing ( 41 marketing; to have fluid contact with customers through integrated media. It is a buzz word that will be fleeting no doubt, because it could mean almost anything.
Omnicanalidad is a property that have the new television services by cable that allow view carios channels simultaneously and at the same time be able to record programs from others who are not being.
OMNICANALITY concept of marketing strategy that focuses on the user or buyer, as opposed to the multichannel strategy, which focuses on the different advertising means of promoting their products.