It is the attitude of those who believe themselves to be "the navel of the world", or "who only see their own navel". In these cases, the navel is understood as the "center", and this as the nucleus or the most important point.
OMBLIGISMO Focus comunkcation more on one same than the others. Target people and not the people who listen. Interest in speaking and not being heard. Worry about what you're interested in saying and not what the auditorium wants to hear. Focus the message on who you are and not what you say.