multisegmento 9
MULTISEGMENT marketing term. Market segmentation consists of the division of the market into a series of homogeneous subgroups or segments to apply the different strategies appropriate to case one. For example, 2 subgroups can be divided, men and women, and within them, various age groups, 9-12, 13-18, 19-30, 31-60, 60. This would constitute a segment strategy.