BLACK FOR FEMALE, diminutive of MORADO A 1 . Violet. 2 . Plant of the same color, Echium plantagineum, annual herb that has a purple flower and that occurs in large expanses that are in full sun, although it supports a moderate shade. It measures up to 79 cms. high. 3 . Peruvian drink that Coca-Cola, represented in PERU by Inca-Kcia, in 2014 tried to convert from homemade drink into a soda called LA MORADITA (for its purple color), with a crushing failure. In half a year Inca Kola threw in the towel. In Chile also failed two campaigns with fizzy drinks, one of equally purple color, supposedly cherry, but of a disgusting taste, and another green, which also disappeared without sorrow or glory.