It is a brand of cigarettes from the American tobacco company Philips Morris created in 1924 for female consumers, which incorporated a filter (preventing women from having to carry their own mouthpieces) with a red band, to hide the stain of the lipstick. It wasn't until the mid-20th century that the Marlboro man campaign was made, associating the product with male images such as construction workers, American football players or the iconic and best-known cowboy. The name is a tribute to the opening of the first store in Soho on Great Marlborough Street (London, England).