It is a registered trademark of a metal-looking yarn. Thread coated with aluminum, silver or gold. Textile made with that same fiber. Artistic surname used by Freddie Mercury, who also used the stage name Larry Lurex.
LUREX fabric containing aluminum threads that give it a point brightness when impacted by light. It is a fabric used for dresses, very popular in the 60s to the 80s, and that is still used.