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Meaning of lavado verde




furoya

lavado verde
  42

It is a rather literal translation of Greenwashing English, where 'washing' refers to "face washing", and 'green' to the ecological. It is to simulate a commitment to ecology in the invoice, distribution and/or marketing only to advertise a product. View eco-labeling .

  




John Rene Plaut

GREEN WASH Greenwashing in English, is a technique used by companies to make the public believe that they are careful of the environment and that their products are ecological, actually making a misleading use of green marketing. Some synonyms, words or similar expressions may be greenwashing, green baling, green image washing

  



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