It is a way of calling techniques and the result of modifying a personality or a way of thinking or behaving with targeted methods, oriented to a particular purpose. You can use persuasion, violence, drugs, an environment controlled for enough time, propaganda, . . . The goal can be varied, from creating contraspies that betray their homeland, to gaining followers loyal to a cult; going through the indoctrination of a population, or the installation of consumerism as a lifestyle. It is a translation of the term brainwashing, which was used by American journalist and CIA operative Edward Hunter to refer to the techniques used in the Korean War by the Chinese Communist Army in its prisoners, to adopt its ideology; which in turn was taken from the Chinese name 27927; 330) ( xi-nao "wash"-"brain" ) . Seeing someone brainwash, methane, happycracy.