From the English verb "to hustle". The act of hustling, to make efforts to obtain something, especially money.
It is a Spanglish inflection of the word.
From:
hustleo (hustling. Inflection in Spanish that keeps the root of the verb in English)
To:
joseo (adaptation of the word pronunciation to the Spanish spelling)
Synonyms of joseo are hustle hustling
Used in US as well
"He's been hustling for months to pay his wife's medical bills."