It means party, bulla, noise and revelry. Hustle and bustle of a feast, collective demonstration of joy. Hello, francachela, partying, fun, rumba. Also is often used as a synonym for lying, I tell you swindle, deception.
Noise or clutter of gathered people that sports or odds / fun or lively, boisterous party and which sometimes committed excesses.
In the Dominican Republic it is like making fun of someone, it is a mockery, a relaxation, a person laugh.