ECOCHIC, contraction of Ecologic and Chic, elegant, fashionable. It is everything that is new, that is fashionable and that is promoter of an environmental improvement, that is, ecological. It is characteristic that something ECOCHIC is first driven by a celebrity, followed by thousands of supporters or fans, along with their green projects, which become ECOCHICS. Ecochic fashion differs from the traditional, changing season-to-season, as it has long-term goals, which is to create a change of awareness about the impact human action has on the environment.