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Droste® is a food company of Dutch origin (currently has its plant in Vaassen) whose best known product is chocolate powder for cup. While it is a traditional brand since the late nineteenth century, its name became more popular thanks to the so-called droste effect on its classic cocoa container with the figure of the nana (or nurse), surely inspired by the painting La belle chocolatière by Jean-Étienne Liotard. The company was changing partners and owners, and today is an independent business unit owned by the multinational Hosta Group.