Is term metaphorical. Coined, in the middle of the 20TH century, the philosopher and sociologist Canadian Marshall Mcluhan ( 1911-1980 ). Today enjoys great prestige and has reached drifted. Understood this Sage who, through mass media, like radio, television and others, the world, planet EARTH, would be like a small town where everyone would know of all in real time. Think for them TOWERS TWIN in N.Y. and, as all the world, it saw and lived in live and live from the moment in which is had starry a first plane and, Act followed, another against the second tower. It was the September 11, 2001. As well as, the idea of village as world is made reality and, consequently, as global, unique. Today, with internet and Cybernetics and the satellites we hear more village than ever. Nothing escapes the control of the media. Now, the media also can filter, say they are interested; so that they are used by the mighty and powerful they are capitalist and intelligent.