The correct term in Spanish is alharaca , with h intermedia . It means bustle, bulla, noise, algarabía, exaggeration, winding.
Scale it by something insignificant, way of exaggerating a fact or motive.
Alaraca: f. Bulla, bustle, scandal.
exaggerated, i.e. in a situation little enlarges it to the maximum
alaraco or alaraca also called people who flaunt if same, I mean that they are showing or demonstrating how much you know or what they wear, whether showing how much they have. The opposite of a humble person.