hangover 27
Hang Over in marketing is a manoeuvre to prolong the corporate life, its strategic objective is to continue doing the same thing while there is an opportunity, albeit of limited time, carries a great risk that competition is strengthened, it is a strategy that is unpredictable because it depends on the evolution of the market itself and the competition, is a strategy of " sit still and wait for ", while doing what he has been doing long ago.
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