ñoquis del 29 64
The Argentine custom of eating gnocchi on the 29th of each month, putting a ticket under the plate to attract fortune, has its origins in an advertising campaign created by the agency De Luca Asoc. for the account of a cream cheese called Mendicrim, which wanted to encourage the use of the product to make homemade gnocchi. Later a popular custom was made and legends were even invented to justify it.