'Eco-washing' refers to the 'image washing of companies that do not produce with respect for the environment' . See ecological, eco-friendly, eco-labeling, eco-whitening, bleaching, eco-prefix.
It can refer to a type of ecological washing in which the cost of water is saved and the dumping of polluting substances is avoided. Washing that is done without wasting drinking water.
ECOWASH image cleaning that makes a brand or commercial company to present itself as concerned about sustainability and being a green entity, which cares about the environment and the carbon footprint